Identifying, Analysing And Influencing Trust
January 15th, 2011 // 2:53 pm @ Alastair Wyllie
“it is crucial for managers to develop a better understanding of trust and how to manage it. Fortunately, 50 years of research in social psychology has shown that trust isn’t magically created. When people choose to trust, they have gone through a decision-making process — one involving factors that can be identified, analysed and influenced.” […]
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